In the past 18 months, nearly every finance vendor has branded themselves as “AI-powered,” often stretching the truth—not out of deceit, but to enhance appeal. Forecasting gets rebranded as “modeling,” simple trend extensions as “intelligence,” and basic pattern matching as “reasoning.” This intentional blur helps sell the concept, but the reality is more nuanced: true AI capabilities in finance are still evolving and not all teams are rushing to adopt AI fully, choosing instead a hybrid model that blends traditional methods with AI to maintain accuracy and control.
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