Viant has acquired TVision for $40 million, complementing its earlier purchase of IRIS.TV. This strategic move equips Viant with enhanced tools for identity verification, contextual understanding, and attention measurement in connected TV advertising, offering clients a comprehensive solution for campaign effectiveness.
The American Customer Satisfaction Index read 76.1 in August 2026, the same score it held in 2015, so United States customer expectations have held flat for eleven years while complaints hit records and the variable that actually moved was tolerance.
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TLDR: Regulated-industry marketers who build neuromarketing capabilities at pre-launch stage convert compliance...
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