TikTok, widely recognized for its viral dance trends and revitalizing classic hits, is rapidly emerging as a powerful e-commerce platform. Major retailers including Marks & Spencer, Samsung, QVC, Clarks, and Sainsbury’s are now leveraging TikTok Shop to sell products directly within the app through video links and live streams. Alongside these big names, more than 200,000 small and medium-sized businesses in the UK have joined the platform, tapping into new sales opportunities and reaching engaged audiences.
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