Threads has launched a new feature called ‘Dear Algo’ in the US, allowing users to shape what appears in their feed by posting a message addressed to the algorithm explaining their preferences. This new tool is part of Meta’s broader initiative to give users more influence over the content recommended across its platforms. Inspired by organic user posts with the phrase ‘Dear Algo,’ this feature was first tested in Australia, Canada, New Zealand, and the UK, and is now being expanded to the US market. Meta plans to refine the experience further based on user feedback before wider availability.
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