In 2020 and 2021, the social media landscape was rapidly evolving. TikTok surged in popularity with its engaging vertical videos, capturing global attention. Meanwhile, Clubhouse, an innovative audio-based social app, gained momentum within tech circles, promising a new way to connect through live voice chats. Initially hailed as the next big innovation in social media, Clubhouse’s rapid ascent captured imaginations — but its momentum didn’t last. This episode of Version History explores how Clubhouse transformed audio group chats into a mainstream entertainment format before experiencing a steep decline.
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