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The Evolving Role of AI in SEO: Beyond Content Creation to Advanced Tools

If it feels like the SEO landscape is rapidly changing, you’re not alone. A year ago, AI’s role in SEO was mainly focused on content creation, with every tool offering some form of automated writing feature. Now, the focus is expanding toward more sophisticated applications such as citation tracking, geographic targeting, and AI-powered visibility enhancements. This marks a significant shift in how AI is integrated into SEO strategies.

The Next Web
The Next Web