At the Summer Game Fest keynote livestream, Ian Proulx, CEO of 1047 Games and creator of Splitgate 2, wore a black hat stating “Make FPS Great Again,” echoing Donald Trump’s slogan. This sparked immediate backlash from the gaming community, journalists, and fans who called the message inappropriate and tone-deaf. Initially, Proulx refused to apologize, asserting the hat wasn’t political but a simple attention grabber. However, he later issued a public apology on X, sharing a video explaining the reasoning behind the hat and acknowledging the misstep. The incident highlights the risks of using provocative marketing tactics in the gaming industry.
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