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Study Finds LinkedIn Leads in AI-Generated Long-Form Content

According to a recent study by AI detection platform Pangram, LinkedIn hosts the highest volume of AI-generated long-form content among popular social media sites. Pangram analyzed nearly one million posts over two months, revealing that more than 40% of LinkedIn posts over 250 words were fully AI-written. While a third of all posts scanned came from LinkedIn, this platform accounted for nearly two-thirds of all AI-generated content identified. The study also found that LinkedIn’s top-level posts are 1.35 times more likely to be AI-created than comments, although its comments also show a higher AI usage compared to other platforms. LinkedIn’s built-in “Enhance post” feature encourages AI-assisted writing, simplifying the use of AI tools. In response, LinkedIn has pledged to downrank overly AI-generated content to maintain authentic conversations, noting concerns about the rise of “AI slop”—content that sounds polished but lacks genuine insight.

Fast Company
Fast Company