Square has launched a new integration with ChatGPT and Claude, allowing consumers to find restaurants and place orders directly through these AI platforms without any technical setup required from the restaurants. This new system pulls data in real-time from Square’s existing catalogs, including menus, prices, modifiers, and stock availability, ensuring accurate and seamless ordering experiences. Unlike traditional third-party delivery apps that charge hefty marketplace commissions, Square only charges its standard online transaction fees, eliminating additional marketplace costs and helping restaurants preserve profit margins. Orders placed via AI agents either complete checkout within the chat interface or redirect customers to the merchant’s standard ordering page with pre-filled baskets. This AI-powered channel is designed to function as direct ordering, helping businesses capture new customers efficiently. Square’s collaboration with brands like Partners Coffee highlights the focus on using this technology to support the core in-person customer experience while increasing digital discoverability and order efficiency. This integration is currently available for U.S.-based restaurants using Square Online Ordering and signals a shift towards agentic commerce, where AI tools increasingly drive ecommerce transactions. Square is also partnering with major players like Google and Amazon to expand AI shopping capabilities in the future.
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