The Z Fold 6 from Samsung has introduced an “improved flatness” design feature. While folding phones often spark curiosity from onlookers, many consumers still opt for traditional slab-style phones over foldables. Samsung aims to change this dynamic with its upcoming Unpacked event on July 9th, potentially pushing the Ultra branding on its folding devices. However, the question remains whether branding alone will drive stronger sales for foldable phones, which have yet to see widespread consumer adoption despite interest.
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