Runway, a $3 billion startup known for pioneering generative AI in Hollywood, is now targeting the gaming industry. The company recently granted access to an interactive gaming experience featuring a chat interface supporting text and image generation, with full AI-generated video games expected later this year. CEO Cristóbal Valenzuela notes the gaming industry’s current parallels to Hollywood’s early adoption of generative AI, highlighting ongoing collaborations with major studios and gaming companies, as well as plans to utilize their datasets for training. Runway aims to transform gaming production much like it did for film, promising significant efficiency improvements.
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