Vlad Stesin, CEO of Optable, discusses the limitations of traditional programmatic advertising, which relies on rapid auctions between buyers and sellers of digital media. Over time, issues such as fragmentation, changes in privacy regulations, and the increasing noise of signal data have weakened the foundations of programmatic advertising, affecting the reliability of related workflows. Instead of collapsing suddenly, this degradation has been gradual, prompting the search for more effective solutions, such as agentic advertising.
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