Many companies quickly point the finger at sales teams when deals fall through. However, after 15 years of speaking directly with buyers, I’ve discovered it’s more insightful to examine the overall buying experience instead.
The American Customer Satisfaction Index read 76.1 in August 2026, the same score it held in 2015, so United States customer expectations have held flat for eleven years while complaints hit records and the variable that actually moved was tolerance.
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TLDR: Regulated-industry marketers who build neuromarketing capabilities at pre-launch stage convert compliance...
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