For the past two decades, Google and publishers maintained a straightforward arrangement: publishers allowed Google to crawl their pages, and in return, Google directed traffic back to them. This mutually beneficial relationship is now under strain. Reddit has emerged as one of the latest and most prominent platforms to consider limiting Google’s access to its content. Following reports from the Wall Street Journal, Reddit’s shares dropped by about 9% on Wednesday, highlighting the growing tensions around content sharing between publishers and search engines.
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