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Publicis Group Boosts Agentic Capabilities with $2.2bn LiveRamp Acquisition

In a strategic move to enhance its agentic offerings, France’s Publicis has acquired LiveRamp for $2.2 billion. The agency has also invested significantly in analytics, acquiring Irish e-commerce analytics firm Profitero for €200 million in 2022, underscoring its commitment to data-driven marketing solutions.

Silicon Republic
Silicon Republic