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Nintendo’s New Era: Expanding Entertainment While Playing It Safe

Nintendo is evolving beyond just video games into a broader entertainment company. Senior managing executive officer Shinya Takahashi and design legend Shigeru Miyamoto emphasize Nintendo’s focus on entertainment. The company is venturing into theme parks and Hollywood films while continuing its gaming legacy with the upcoming Switch 2, a successor to its highly successful Switch console. Nintendo’s strategy is ambitious yet cautious, expanding its reach with minimal risk.

The Verge
The Verge