Netflix has rapidly expanded its ad-supported streaming tier, now boasting over 94 million monthly users worldwide, up from 40 million last year and 70 million in November 2024. Introduced in 2022, this $7.99 per month plan is preparing to launch new ad formats by the end of 2026, including pause ads and interactive ads that appear mid-content. Netflix’s ad platform, live in the US and Canada, aims to roll out across all 12 countries with ad-supported plans by June. Amy Reinhard, Netflix’s president of advertising, highlighted the highly engaged audience, with users spending an average of 41 hours per month on the ad-supported service. Despite ceasing to report total subscriber additions quarterly, Netflix reported over 300 million global subscribers as of January.
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