For the second consecutive year, Netflix’s ad-supported subscription tier has more than doubled its monthly audience. At the 2026 upfront presentation, the company announced that its $8.99-per-month plan now reaches over 250 million users worldwide, up from 94 million the previous year. In 2025, Netflix generated $1.5 billion in ad revenue and plans to broaden ad placement further. Starting next year, ads will appear within the vertical video feed on its mobile app and across newly introduced podcasts. This move reflects Netflix’s strategy to deepen monetization through diverse ad formats across its services.
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