According to Inc., Meta is updating its terms to shift legal risk for AI-driven ad content onto advertisers. Marketing teams are now reviewing their processes to identify and audit hidden AI creative enhancements ahead of the November 20 deadline.
This move means advertisers, not Meta, will be held responsible for any legal or regulatory issues arising from AI-generated ad content. Brand leaders in regulated industries should check their compliance controls and ensure all AI modifications are reviewed before the new terms take effect.
