Treatmybrand


a Kainjoo SA Venture
Ch. du Vernay 14a
1196 Gland
+41.21.561.34.96
[email protected]

Support


Monday to Friday
8AM to 8PM
[email protected]
Back

Meta and Google Trial Highlights Impact of Infinite Scroll and Autoplay on User Addiction

A recent landmark trial in Los Angeles examined how features like autoplay videos, infinite scrolling, and constant notifications built into social media platforms may contribute to addictive behaviors, especially among children. Prosecutors argued these tech giants intentionally designed these elements to ‘hook’ young users, while Meta countered by emphasizing their commitment to safer digital experiences. The case has drawn parallels to tobacco litigation in the 1990s, igniting debate about whether these platform mechanics serve user demand or foster unhealthy dependencies.

The Guardian
The Guardian