The landscape of discovery is evolving rapidly, even though many teams haven’t yet fully grasped the impact. Today, buyers don’t juggle multiple tabs or slowly digest blog posts over weeks. Instead, they pose a single question to an AI, which then narrows down the options to a shortlist of two or three top companies, changing how decisions are made.
The American Customer Satisfaction Index read 76.1 in August 2026, the same score it held in 2015, so United States customer expectations have held flat for eleven years while complaints hit records and the variable that actually moved was tolerance.
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TLDR: Regulated-industry marketers who build neuromarketing capabilities at pre-launch stage convert compliance...
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