Walmart Connect is offering on-site brand lift studies to brands ahead of the holiday season, according to Digiday. The move aims to prove ad effectiveness and attract more media spend...

Salesforce plans to acquire Braze for $5.66 billion, offering $47.50 per share in cash. The deal aims to strengthen Salesforce’s AI-powered marketing tools for enterprise clients. Marketing and digital leaders...

Billion Dollar Boy Group's acquisition of LinkedIn-focused Creator Authority is expected to drive global revenue past $100 million next year, highlighting a strategic move toward B2B creator marketing as a...

Focusing AI efforts only on English-speaking users limits access to a huge international market. To attract a million more users, businesses must address the complexities of multilingual engagement rather than...

Asking AI to challenge your ideas instead of just assisting can enhance critical thinking and improve results. Research shows that human-AI collaboration with opposing viewpoints leads to better work by...

A recent study reveals that CMOs are under increasing pressure as their average tenure decreases and job demands multiply. Notably, new marketers tend to have stronger AI skills than longer-serving...