Though tariffs introduce complexity, they also open up new avenues for American startups, explains Raja Ghawi from VC firm Era Ventures. In this guest article, he discusses the firm’s perspectives on tariffs and offers strategic advice to founders on how to adapt and succeed in this evolving environment.
The American Customer Satisfaction Index read 76.1 in August 2026, the same score it held in 2015, so United States customer expectations have held flat for eleven years while complaints hit records and the variable that actually moved was tolerance.
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TLDR: Regulated-industry marketers who build neuromarketing capabilities at pre-launch stage convert compliance...
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