The transformation at Publicis Group has been a gradual process, beginning with the launch of Marcel in 2018, well before AI became mainstream. This early adoption set the stage for the company to effectively capitalize on AI technologies.
The American Customer Satisfaction Index read 76.1 in August 2026, the same score it held in 2015, so United States customer expectations have held flat for eleven years while complaints hit records and the variable that actually moved was tolerance.
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TLDR: Regulated-industry marketers who build neuromarketing capabilities at pre-launch stage convert compliance...
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