Owen Mears, Founder and CEO, shares his strategy of creating exclusive short films for each perfume launch, building a luxury brand that has maintained a sold-out status for seven consecutive years. His brand now boasts a waitlist exceeding one million eager customers.
The American Customer Satisfaction Index read 76.1 in August 2026, the same score it held in 2015, so United States customer expectations have held flat for eleven years while complaints hit records and the variable that actually moved was tolerance.
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TLDR: Regulated-industry marketers who build neuromarketing capabilities at pre-launch stage convert compliance...
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