Agentic artificial intelligence is rapidly evolving, with 88% of U.S. companies increasing investments in AI agents as revealed by a PwC survey. Over half of consumers are already using or plan to use AI agents for shopping. However, many are still unfamiliar with how to find, use, or trust these agents. Fetch, a UK-based AI firm, has introduced three new products to address these challenges: ASI:One, a user interface to interact with AI agents for tasks like booking vacations or shopping; Fetch Business, a verification portal for brand agents; and Agentverse, a directory of over 2 million AI agents. ASI:One aims to make AI agents as navigable as the internet once was with Google, providing verified brand agents from companies like Costco, Alaska Airlines, Pepsi, and Adidas. These agents offer direct, personalized assistance, orchestrating purchases and bookings by understanding users’ preferences and accessing real-time inventory and pricing. Fetch’s vision is to transform AI agents from a concept into a practical tool that enhances consumer interactions, offering a more trustworthy, personalized, and efficient shopping experience.
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