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Google Avoids Forced Sale in DOJ Antitrust Case, Accepts Behavioral Remedies

US District Court Judge Leonie Brinkema rejected the Justice Department’s request to force Google to divest portions of its advertising technology business. Instead, she favored less severe measures designed to restore competition in markets where Google was found to have maintained an illegal monopoly for years. Judge Brinkema indicated she would incorporate most of the behavioral changes suggested by the involved parties, with some adjustments. Details of these changes remain confidential until the parties finalize revisions and remove any sensitive information. Proposed measures might include restrictions on Google’s self-preferencing practices in ad auctions and allowing third-party participation.

The Verge
The Verge