Artificial Intelligence (AI) might seem like a concept from sci-fi films such as Robocop or The Matrix, but its presence in our daily lives is longstanding. From streaming platforms offering recommendations after a movie ends to e-commerce sites suggesting related products, AI quietly powers these experiences. Digital advertisements too leverage sophisticated machine-learning algorithms to boost engagement and conversions. For years, businesses have employed AI-driven automation and machine learning to enhance operations and processes. However, the rise of generative AI signals a new chapter in AI’s evolution, promising even more transformative impacts ahead.
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