Gen Z continues to rely heavily on social media and influencers for discovering products. At the same time, they are showing increased comfort and engagement with retail media platforms and the use of AI in shopping experiences, signaling new avenues for brands to connect during the holiday season.
The American Customer Satisfaction Index read 76.1 in August 2026, the same score it held in 2015, so United States customer expectations have held flat for eleven years while complaints hit records and the variable that actually moved was tolerance.
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TLDR: Regulated-industry marketers who build neuromarketing capabilities at pre-launch stage convert compliance...
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