Treatmybrand


a Kainjoo SA Venture
Ch. du Vernay 14a
1196 Gland
+41.21.561.34.96
[email protected]

Support


Monday to Friday
8AM to 8PM
[email protected]
Back

Examining the Disconnect Between CMOs and CFOs on Metrics and Budgets

Recent research reveals that fewer than 25% of marketers share full agreement with their CFOs on key metrics and budget decisions, highlighting a significant gap in alignment between these roles.

Marketing Dive
Marketing Dive