According to a recent study by Advertiser Perceptions and Premion, almost 70% of connected TV (CTV) advertisers intend to boost their investment in 2026. This upward trend highlights growing confidence in CTV as a key channel for reaching audiences.
The American Customer Satisfaction Index read 76.1 in August 2026, the same score it held in 2015, so United States customer expectations have held flat for eleven years while complaints hit records and the variable that actually moved was tolerance.
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TLDR: Regulated-industry marketers who build neuromarketing capabilities at pre-launch stage convert compliance...
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