Treatmybrand


a Kainjoo SA Venture
Ch. du Vernay 14a
1196 Gland
+41.21.561.34.96
[email protected]

Support


Monday to Friday
8AM to 8PM
[email protected]
Back

Coca-Cola Advances Generative AI Use Despite Controversy

Coca-Cola’s AI-generated holiday advertisement received exceptionally positive feedback, according to Islam ElDessouky, the company’s global vice president for creative strategy and content. This success underscores Coca-Cola’s continued commitment to exploring generative AI technologies despite some public backlash.

Marketing Dive
Marketing Dive