An increasing number of CMOs observe a decrease in support from CEOs and CFOs for long-term brand investment. At the same time, confidence in brand purpose has sharply declined, reflecting challenges marketers face in a fragmented and uncertain business environment.
The American Customer Satisfaction Index read 76.1 in August 2026, the same score it held in 2015, so United States customer expectations have held flat for eleven years while complaints hit records and the variable that actually moved was tolerance.
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TLDR: Regulated-industry marketers who build neuromarketing capabilities at pre-launch stage convert compliance...
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