CEOs are showing increased confidence in CMOs’ financial acumen, yet overall trust in the CMO role has dipped to 43%. CMOs must now focus on demonstrating their ability to drive business growth to restore full CEO confidence.
The American Customer Satisfaction Index read 76.1 in August 2026, the same score it held in 2015, so United States customer expectations have held flat for eleven years while complaints hit records and the variable that actually moved was tolerance.
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TLDR: Regulated-industry marketers who build neuromarketing capabilities at pre-launch stage convert compliance...
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