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Black Friday Sees 28% Rise in ChatGPT Referrals to Retail Apps, with Walmart and Amazon Leading

BusinessData and AIMarketingTechnology
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The use of ChatGPT for referring users to retailers’ apps experienced a 28% increase year-over-year on Black Friday. Major beneficiaries of this trend were Walmart and Amazon, which saw significant growth in app referrals stemming from ChatGPT interactions.

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