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Apple Slashes Production of Vision Pro Amid Underwhelming Sales

Apple has reportedly reduced the production of its Vision Pro headset due to disappointing sales figures. The company had anticipated that this virtual reality device would mark the beginning of a new era in ‘spatial computing’. However, challenges in market uptake led to a significant cutback, with marketing efforts for the Vision Pro also scaled down by over 95% last year, according to Sensor Tower data cited by the Financial Times.

The Guardian
The Guardian