As WWDC 2025 unfolds, Apple’s atmosphere in Cupertino feels notably different from previous years. The excitement from 2023 around the Vision Pro headset and 2024’s AI innovations have given way to a more cautious mood. The Vision Pro, once a highlight, is reportedly facing production cuts due to slow sales and can be found discounted on eBay, suggesting pricing issues. Apple’s AI efforts have stalled, with underwhelming feature rollouts and significant delays to a promised Siri update. Internal challenges have seemingly impacted progress, leading to the removal of ads showcasing unready Siri functionalities. Additionally, legal hurdles persist, including a California court order from 2021 requiring Apple to permit developers to add external purchase links.
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