Apple heavily promoted the F1 movie starring Brad Pitt by sending an unexpected Apple Wallet notification to its users, offering a discount on movie tickets via Fandango with the code APPLEPAYTEN. Many users, including Verge staffers, found this intrusive, comparing it to Apple’s controversial 2014 U2 album giveaway. The promotion has stirred frustration, as users see the notification as an aggressive ad rather than a helpful deal. Despite various views on the film and notifications, Apple’s approach to advertising remains contentious in 2025. The Verge has contacted Apple for comments and will provide updates.
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