Amazon's AI Chatbot Rufus Boosts Black Friday Sales Significantly | TMB.

Amazon’s AI Chatbot Rufus Boosts Black Friday Sales Significantly

Business Data and AI Marketing Technology

TechCrunch

During Black Friday, Amazon observed that sessions using their AI chatbot Rufus in the U.S. doubled their sales conversion rate. In contrast, sales sessions without Rufus only saw a 20% increase, highlighting the chatbot’s impact in driving consumer purchases.

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