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AI’s Role in Enhancing Fairness and Precision at the X Games

The sporting world is poised for transformation with artificial intelligence taking center stage. Jeremy Bloom, CEO of the X Games, envisions AI as a game-changer for judging and scoring, aiming to minimize human mistakes and boost fairness and precision in competitions. This new approach could reshape how professional sports are evaluated — but the question remains: can AI truly match the discernment of experienced human judges in high-stakes events?

Fast Company
Fast Company