Over recent months, Adobe has been enhancing its platform with AI features designed to make brand design more intuitive and personalized. Their newest tool, Asset Amplify, can create complete websites, social media content, and print designs targeted at specific demographics like Gen Z and millennials. Revealed as part of Adobe’s ‘Sneaks’ program at the 2026 Adobe Summit, this tool allows brands to input their assets and describe their audience to generate tailored marketing campaigns. For example, Asset Amplify produced distinctly different website designs for a fictional electric car brand targeting millennials versus Gen Z, reflecting the differing preferences of those groups. While the results still carry a rough, AI-generated style, they serve as a fast starting point that can be polished in Adobe’s creative apps. This initiative is part of a broader push by Adobe to integrate AI deeply into its workflow and product innovation, reporting a surge in creative ideas fueled by AI capabilities across all their offices worldwide.
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