Adobe has announced a significant AI-powered upgrade to Premiere Pro, showcased at Sundance 2026, where Adobe Creative Cloud played a key role in film production. The highlight is Object Mask, an AI-driven tool that effortlessly isolates moving subjects, speeding up masking and effects work. Additionally, redesigned Shape Masks offer much faster tracking, smoother controls, and 3D surface tracking capabilities. Firefly Boards now integrates assets directly into Premiere, while the new Frame.io V4 panel enhances collaborative workflows. These features collectively boost Premiere Pro’s speed, intelligence, and overall performance.
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