Adobe has introduced Adobe AI Foundry, a new service designed to create highly customized versions of its AI model, Firefly, specifically for enterprise clients. Unlike traditional custom Firefly models that focus on single concepts, Foundry models are multimodal and understand multiple concepts, enabling broader applications across images, video, and brand-specific content. Adobe AI Foundry collaborates closely with businesses to retrain and rearchitect Firefly models incorporating company-specific IP, brand tone, style, and products, with Adobe managing the model retraining to ensure intellectual property security and model integrity. This “deep tuning” process involves rigorous continuous pre-training over base Firefly models, enabling enterprises to have AI models that are deeply aligned with their unique branding and operational needs. Early adopters include The Home Depot and Walt Disney Imagineering, showcasing the service’s potential in enhancing customer engagement and streamlining creative workflows. The Foundry models will be accessible through Adobe’s Firefly Services API and are part of Adobe’s push to meet the complex requirements of enterprise AI customization beyond standard fine-tuning techniques.
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