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A Century of Tata’s Marketing Evolution: From Newsreels to Modern Strategies

On September 9, 1925, Jehangir Tata, then 21, wrote a letter to his father Ratanji Dadabhoy Tata from a military barracks in southern France. In the letter, he proposed an innovative idea to promote the family business: collaborating with Pathé News, the renowned newsreel producer, to create short films highlighting current events in India for cinema audiences across the country.

Quartz
Quartz