Zut alors! France spanks Google over ‘misleading’ hotel ranking algorithm

France’s competition watchdog has slapped Google with a €1.1 million ($1.3 million) fine over “misleading” hotel rankings generated by the tech giant’s algorithms. The Directorate-General for Competition, Consumer Affairs and Repression of Fraud (DGCCRF) began to probe Google’s classifications after hoteliers complained about their ratings. The investigation revealed that Google had replaced the rankings used by France’s tourism agency (Atout France) with the company’s own grading system. The DGCCRF found that the algorithmic classification had been applied to more than 7,500 establishments found in Google search results. [Read: How Polestar is using blockchain to increase transparency] The regulator said Google’s use of a five-star rating scale…

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