Zoom and Formula 1 Sign Multiyear Deal as Physical and Virtual Events Begin to Merge

As the 2021 Formula 1 season is set to begin, video communications platform Zoom has agreed to a multiyear partnership to sponsor the racing series, solidifying a move to merge the sport’s physical and virtual events. The agreement follows last year’s collaboration during the Virtual Paddock Club experience, which will be repeated as part of…

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The extreme, high-octane sport is a breeding ground for creativity, innovation, and collaboration.
When I watched Formula 1: Drive to Survive, the Netflix docuseries offering a glimpse into the world of Formula One racing, I was immediately hooked by the stories of the teams, their drivers, and the triumphs and tragedies on the track. Formula One racing appears to be just another high-octane sport with a rabid fan base, but underneath all the noise and excitement are high-functioning, data-led organizations obsessed with incremental improvements.Read Full Story


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