You Need a Rapid-Response Team for the New Era of Fast Advertising

“Fast advertising” was propelled into the marketing spotlight with the debut of Aviation Gin’s clever marketing spot, “The Gift That Doesn’t Give Back” in response to Peloton’s 2019 holiday ad “The Gift That Gives Back.” As a result of its instant success, fast advertising represents an emerging genre of marketing that plugs-into popular, cultural, and…

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Why Challenger Brands in Particular Must Be Customer-Centric

Customer-centric marketing is offering customers value in every interaction based on their needs and interests, but this definition can be extended to include anticipating consumer needs. That’s according to Alan Moss, vice president of global advertising sales at Amazon Advertising, in conversation with Adweek’s chief innovation officer Toby Daniels at our Challenger Brands summit today….

Shamrock Capital Acquires Bayard Advertising

Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic buying, social media engagement and more. “For nearly 100 years Bayard has operated as a…

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