Branded content is crucial for many reasons: communicating the value of your product/service, helping people make buying decisions, providing pertinent information to your primary audience, and more. But if your marketing goals include earning high-quality backlinks, building your brand awareness, and increasing your organic traffic, tangential content needs to be in your content strategy. So what exactly is it, and how can you incorporate it into your own content calendar? Defining tangential content Tangential content is content that is related to a brand’s industry but is not related to its core branding. It doesn’t refer to a product or service… This story continues at The Next Web
Do you run Facebook ads? Wondering how to stop your ads from running on content that doesn’t match your brand values? In this article, you’ll discover how to use Facebook’s Brand Safety tools to control where your Facebook ads appear. You’ll learn how to view a list of Facebook pages and Audience Network apps on […]
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Some capture attention and excite interest. Others fade from memory quicker than you can say ‘pre-seed.’ I’m talking about pitch decks. Every day, startups blow their shot at investor meetings and ideas go ignored because founders fail to nail their deck. As an investor backing early-stage startups, I’ve seen the highs and lows of startup pitching. If you’re trying to secure angel, pre-seed, or seed funding, here are the three things you need to remember when creating your deck. 1. Looks matter You can’t separate business from brand and looks do matter for your pitch deck. Investors want to see… This story continues at The Next Web