Why no-code tools in startups should remain niche

No-code is a broad term. It describes a vast set of products that help end-users assemble web pages and applications without hiring developers. In recent years, it has also become an ideology of sorts (praised, for example, in this Forbes column): a promise to get rid of all complications that are intertwined with IT development — its proverbial high costs, unpredictability, and difficulty to scale the teams fast enough. However, I’d argue the promise is often exaggerated, as the proposed approaches are oversold and/or not particularly new. Still, niche solutions from the no-code toolbox might get your tasks in certain…

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