Why Challenger Brands in Particular Must Be Customer-Centric

Customer-centric marketing is offering customers value in every interaction based on their needs and interests, but this definition can be extended to include anticipating consumer needs. That’s according to Alan Moss, vice president of global advertising sales at Amazon Advertising, in conversation with Adweek’s chief innovation officer Toby Daniels at our Challenger Brands summit today….

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How to Blend Web Analytics and Digital Marketing Analytics to Grow Better

Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations today.
Successfully evaluating the impact of marketing campaigns requires the use of comprehensive digital marketing analytics. When most marketers hear the term “digital analytics,” however, they tend to think of the web-based metrics typically associated with familiar analytics like Google Analytics which analyzes traffic, bounce rate, and unique visitors.

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